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About adidas
The vision of company founder Adolf Dassler long ago became reality, and his corporate philosophy the guiding principle for succeeding generations. The idea was as simple as it was brilliant. Adi Dassler's aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
After a period spanning almost 70 years, the Dassler Family withdrew from adidas in 1989, and the enterprise was transformed into a corporation ("Aktiengesellschaft"). French-born Robert Louis-Dreyfus was chairman of the executive board from April 1993 to March 2001. It was he who initiated adidas' flotation on the stock market in November 1995. adidas--a name that stands for competence in all sectors of sport around the globe. Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail, and golf.
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